Members:
Ranessa Ashton, Jane Signago-Cox, Doug Elliot/Theresa Ortiz, Ron H. Flores, Diane Goldberg, Greg Laskaris, Holly Leahy, Rich McGirr, Lily Mino, Paul Richard, Martin P. Smith
All members were present
Minutes:
- Introductions
- Each member introduced themselves to the committee, explaining their area of representation (e.g. faculty, dean, classified, etc.).
- It was noted that two student members will join the group as soon as they are selected by the CE ASB
- CE Style Guide
- Copies of the CE Style Guide were shared so that each committee member would be aware of the guide, and know where to find it as needed. A PDF version of the most current guide is kept on the Marketing Committee page of the Participatory Governance section on the www.sdce.edu web site (http://gov.sdce.edu/committees/admingc/marketing)
- Class Schedule Spring 2010
- The group reviewed the fall ‘09 CE schedule, and several examples of class schedules from other Continuing Education programs (e.g. Southwestern, Mira Costa, Imperial Valley, Cal State, UCSD, UC Berkeley, etc.) and offered ideas to consider for changes to the spring ‘09 schedule (see attachment A)
- ACTION: Ranessa to forward focus group feedback to committee
- Participatory Governance page on web site
- Meeting minutes will be posted on the Marketing Committee page of the Participatory Governance section on the www.sdce.edu web site (http://gov.sdce.edu/committees/admingc/marketing)
- ACTION: Ranessa to forward link to committee when minutes are posted
- Future Meeting date/time
- The next meeting date is Tuesday, October 6, 2-3:30 p.m. at ECC in Room 121
- ACTION: Ranessa to send meeting date and time to committee
Attachment A
9-15-09 Meeting Agenda Item 3
Class Schedule Spring 2010
Feedback:
- Location of a class is confusing
- Emphasize the larger programs
- ESL registration is not emphasized
- Make better use of headers and subheads to separate important information
- Location codes in the back confuse students
- The indication of “special setting” confuses students
- Need a better Table of Contents and/or Index, or both
- The detail of class information is not clear from one class to the next, consider better spacing or fonts
- Separate the fee based classes from the other classes
- Drive people to the web site more, consider making a note on every page that says class information changes and updated information is online
- Consider increasing the area allowed for computer classes or emphasize that you can go online to see many more classes
- Keep the information in the printed version for new users (for computers)
- Consider a section dedicated for information about each program followed by actual classes and then cross reference all classes
- White space is needed to keep information easy-to-read; do not jam information together
- Consider the use of icons for repeated information (e.g. go online, call, orientation, etc.)
- Use less photos and use the space on the page for text
- Current display racks do not show full cover of schedule, which means people don’t know what’s on the cover
- Consider using a second color inside (in addition to the black plus current spot of color)
- The indication of “walk-in” enrollment is misleading
- Need an explanation of when a class requires an orientation vs. being able to walk into a class
- The accuracy of information is outdated in the print version so drive people to the web site to see the current information
- The certificate programs/job training information needs to be easier to read at-a-glance so it can be understood
- The way ESL open enrollment information is included works well
- Consider using brighter colored paper (newsprint)
- GED information is not specific enough and students may not understand the classes available for prep (in addition to taking the exam)
- Use a five-foot test for cover—should be able to read the important information at five feet
- Good map and photos on back of current (fall 09) cover