Home » Marketing Committee Minutes

Members:

Ranessa Ashton, Jane Signago-Cox, Doug Elliot/Theresa Ortiz, Ron H. Flores, Diane Goldberg, Greg Laskaris, Holly Leahy, Rich McGirr, Lily Mino, Paul Richard, Martin P. Smith

Members absent: Diane Goldberg, Rich McGirr

Minutes

  1. Ranessa distributed a copy of survey results. The survey was completed in January to support the CE Cornerstone of Image Enhancement. CE faculty, staff, and students participated.
  2. Class Schedule. The committee reviewed ideas and drafts of pages for the spring ‘10 CE schedule. The committee agreed on the following recommendations, which will be submitted to the AGC (Administrative Governance Council):
    1. All class information should be included with each class listing (e.g. location) so users do not need to flip to the back of the schedule to look up location codes)
    2. Information should be organized within program areas (e.g. all Emeritus program classes should be in one section, as should Community Education classes)
    3. Student Success stories should be included throughout as space allows. The theme for this will be “Be Here Get There”. The committee does not support the theme idea for the cover, but agrees this approach should be used on the inside pages. ACTION: Ranessa to forward two revised cover ideas to full committee for review/input
    4. There should be a greater emphasis toward driving people to the web site for updated information. We should use the artwork developed by the District COMBO schedule task force committee meeting for this purpose. ACTION: Ranessa to forward artwork of “Go Green/Go Online” bug from District COMBO schedule task force committee to full committee for review/input
    5. The certificate programs that CE offers should be comprehensive, and included within a section of the schedule.
    6. The specifications should be in alignment with the current COMBO schedule, as well as the current Continuing Education pullout schedule for Community Education. Some overview elements include:
      • 8 ½ x 11 booklet size
      • Saddle stitch binding
      • Glossy cover (4-color)
      • One spot color inside; a second color could be considered
      • 3 column layout for class listings
      • Section and sub heads should be clear
      • A comprehensive index/resource area
      • Each course includes course title, CRN, day, time, location, fee/no-fee, and instructor name
      • A short course description may be included
      • Important comments about a class may be included
  3. Certificate Programs/Job Training series of brochures
    1. The committee reviewed the ideas for the overview brochure, which will highlight all CE certificate programs. It was noted that the design of the panel with job information and a photograph will be similar to the layout used in for the Certificate Program/Job Training section of the class schedule. This will begin to build consistency in the way certificate program information is shown.
    2. The committee saw examples of brochure covers, using approved colors outlined in the CE Style Guide.
  4. ECC Skills Center Grand Opening invitations/fliers
    1. The committee reviewed the final booklet-style invitation, which will be mailed to VIP members of the District and the Community.
    2. A flier-style invitation will be distributed to all CE campuses and via e-mail. The committee received an example copy of this version.
    3. Posters of the flier-style invitation will be on-site at ECC.
  5. The committee agreed to receive projects via e-mail in between meeting dates. The full committee prefers to be included on all e-mails, and will respond individually as time allows.
  6. Future Meeting date/time
    1. The committee agreed to a standing meeting the second Tuesday of each month from 2 to 3:30 p.m. at ECC in Room 121.
    2. The next meeting date is Tuesday, November 10 ACTION: Ranessa to send meeting date and time reminder to full committee